my brother-in-law is the prince

Chapter 565

Chapter 565

Zhu Di listened in disbelief.

The amount of messages received today is too much for Zhu Di.

But now, that anger has gradually dissipated.

Looking at the great hero in front of him who found out the hidden households in the world, Zhu Di became more and more interested in this Hu Mu.

Naturally, Zhu Di inevitably glanced at Zhang Anshi from the corner of his eye.

He knew very well that what Hu Mu did was all ordered by Zhang Anshi.

Immediately, Zhu Di said slowly: "In the newspaper...what is the explanation?"

Hu Mu said: "Nowadays, the Mansion Newspaper is selling more and more. Not only that, but the postal department now has a copy of "Legends of the Past and the Past" printed in its workshop. The sales volume of this newspaper is also amazing. These two newspapers alone, together with some other books and periodicals, can easily sell a total of about 200 million copies for each edition."

Hu Mu paused, and continued: "Furthermore, according to the investigations of the ministers and others, when this newspaper is sold, someone will often resell it, or someone will dictate the contents of this newspaper to others. If it is calculated in this way, Then...the number of people who can find out the content of this newspaper may not be 200 million, it may be 500 million, or even tens of millions of people."

In this era, even the cheapest newspapers are still unacceptable to ordinary people.

But the entertainment in this era is really low, and coupled with the lack of spirit, a platform like newspapers that is clean enough to obtain outside news is definitely second to none in this era.

The speed and scope of this kind of transmission have actually far exceeded the imagination of ordinary people.

Zhu Di listened, but was unmoved.

In fact, no matter how Zhu Di thought about it, he felt that no matter how widely it spread, it seemed that it would not be of much use to him.

Naturally, the popularity of the Mansion Newspaper may be quite effective in the implementation of the imperial government's decrees. At least the people of the world know what the emperor is doing and what he plans to do.

Seeing Zhu Di's stern face, Hu Mu became nervous for a moment and began to choke up his words.

After a long time, he said: "Your Majesty, the minister's explanation is not very clear, so please ask His Royal Highness King Song to explain."

Zhu Di's gaze fell on Zhang Anshi with a half-smile.

Zhang Anshi naturally knew Zhu Di, and he also understood what Zhu Di wanted to know most, so he said, "Your Majesty, it is because of the wide spread that it is a huge fortune. Naturally, the original intention of printing this newspaper is to Carry out His Majesty's will, so as to teach the world to know His Majesty's grace and dew, so as to prevent the people from being deceived and deceived. But I suddenly thought that this newspaper is so widely spread, it is exactly what merchants need."

"Merchant?" A look of surprise flashed across Zhu Di's face.

Zhang Anshi nodded and said: "The merchants have produced goods and need to sell them. There are also many large commercial firms that need goodwill, so naturally they need to be known by the world. But it is so difficult to make it known to the world, even harder than reaching the sky. , My Great Ming has thousands of miles of land, thousands of people, and such a vast territory. It is not easy to talk about it if you want to penetrate the hearts of the people..."

"But what if... newspapers publish their news?"

Zhang Anshi's rhetorical question suddenly aroused Zhu Di's interest, and he interjected, "This... businessman is willing to give money?"

Zhang Anshi immediately said: "Why don't you want to, goodwill is the most profitable, for this... Chen and a merchant of Qixia did an experiment."

"experiment?"

Zhang Anshi said: "More than half a month ago, the minister and Liu Ji Taofang of Qixia Commercial Company published the information about Liu Ji Taofang in the newspaper in front of all the merchants. Although it was just a small line, your majesty... guess what? ?The main business of this Liuji Taofang is pottery, mostly dishes and water tanks. The business on weekdays is neither good nor bad. The monthly orders and revenue are fairly stable, probably... in January The amount of the order is around 6000 taels of silver... But who knows, this newspaper with a line printed in Liuji Taofang was sold, and it took less than half a month, not to mention other places in the world, in Zhili alone, as well as in Jiangxi, The chief envoy of Zhejiang has a large number of merchants coming to order this pottery!"

"The order volume has increased by more than ten times in just half a month, to as high as 6 taels, so that Liu Ji Taofang has to grit its teeth desperately to open a new kiln and expand production. It's only half a month. It’s just the generation of Zhili, as for other provinces, Liu Ji’s business has not yet spread, otherwise... I’m afraid it will be even more astonishing.”

Zhang Anshi paused, and then said: "Your Majesty, the most important thing in business is information. If the information is not smooth, then... this business will be difficult. The so-called smell of wine is afraid of deep alleys. This is the reason. Even if it is In the relatively remote counties of Zhili, the market... also has a lot of demand for buying pottery, and there are also some small merchants who do this business there, and these small merchants, because of the poor quality of the goods, or the production cost Not only are they sold at an astonishingly high price, but most of them are shoddy.”

"However, for many common people and small merchants, they hope that they can buy the goods they want, or... have better purchase channels. But who knows, where can there be high-quality and cheap pottery for sale? At this time, everyone saw this pottery workshop from the newspaper, knew the address, and saw it published in the newspaper. Naturally, there is no problem with credit, even if only a thousand pottery sellers have read it, 100% of the people, that is, [-] people are tempted and want to visit the door, and in the end, [-]-[-]% of the people are willing to order and purchase goods. This order volume is also extremely amazing.”

Zhang Anshidao: "These newspapers printed with such news are still on sale, not because there are still people buying more old newspapers, but because many counties in the world are relatively remote. It will take half a month, so... the influence of Liu Ji Taofang will be even greater in the future!"

"Your Majesty, think about it. On the surface, this pottery workshop has received more orders and gained real benefits. But implicitly, it has also greatly increased its goodwill. Order and sell The number of merchants has increased, and his family's pottery has gradually become popular in the eyes of ordinary people, and the hidden wealth in it is even more unknown."

Zhang Anshi's explanation was not without details, and Zhu Di, the emperor and his ministers, all listened carefully.

They were unbelievable at first, and then slowly began to understand this set of logic.

At this time, he had to admire Zhang Anshi for his flexible mind.

Just when everyone was still thinking about earning money by selling newspapers, they had already changed to a new track.

While Zhu Di and others were still pondering Zhang Anshi's words just now, Zhang Anshi continued: "The minister tried every means to lower the price of the newspaper, even as long as the sales volume and cost of the newspaper can be equal. Therefore, this cheap Newspapers, the wider the scope of sales, then these cooperation with merchants can be carried out."

"Actually, especially in Zhili and other places, many merchants have sprung up like mushrooms after the rain. Many commercial firms hope to spread their business to all parts of the world. There are also some commercial firms that do everything in order to build goodwill. Extremely, the cooperation with the newspaper now! For them, it is a great thing. In addition, the cooperation with the pottery company is very effective. This matter has been spread by word of mouth among merchants in Qixia and many places. So it's not surprising that there is a rush to come to the Post Office."

Zhu Di listened patiently for a long time, and finally couldn't help asking: "How much money can this earn?"

Zhang Anshi was not at all surprised by this straightforward question, but he said awkwardly: "This...it's hard to say, I'm afraid it will have to wait until after negotiating with the merchants today..."

Zhu Di's eyes lit up slightly, without even thinking about it, he immediately said: "Let the honor guards and guards go back to the palace right now, and tell the others that I and the ministers have already sent back to the palace."

After a pause, Zhu Di continued: "I and the Qing family are here... Hu Mu, you go to invite the merchants to talk, and I will listen next door."

"..."

Whenever money is involved, Zhu Di is always in a hurry.

Hu Mu glanced at Zhang Anshi, who could only smile helplessly.

It was Hu Guang who stood up immediately: "Your Majesty, it is so unacceptable, if it gets out..."

Zhu Di was eager to answer, when he heard Hu Guang's words, he interrupted him with a cold face, "Why, are you teaching me how to do things?"

Hu Guang: "..."

This time, Hu Guang finally shut up wisely.

Yishiha already understood, and hurried to make arrangements, ordering the accompanying eunuchs and imperial guards to return in a mighty manner, naturally, but also left some elite imperial guards waiting in the warehouse temporarily.

Zhu Di and the scholars of Wenyuan Pavilion went to sit in the side room next door together.

Not long after, Nahu Mu invited many merchants to come.

These merchants have many backgrounds, even a few. When they reported their family names, Zhu Di actually had some vague impressions.

Nowadays... in various industries, many large commercial firms have begun to emerge. Among the shipping companies, there are Ma's Shipping Company, among the ceramic companies are Zheng's, Liu's and Zhou's, and other industries such as tea, steel, textiles, machinery, etc. There are all big merchants gathered here.

Some of these people's worth has exceeded tens of millions, and at least one million. They came here by coincidence this time, obviously they have already learned a lot of news.

As big businessmen, they were always well informed. Of course, they had heard about the cooperation between the postal department and a small pottery workshop, and they had paid attention to it for a long time. Besides, they read newspapers on weekdays, and their vision was unmatched by ordinary people.

Now among all walks of life, fighting among each other has begun to be quite serious.

If I want to occupy the market faster and expand production, the effect brought by this newspaper has to be used by me.

To put it bluntly, even if you don't use it yourself, you must make sure your competitors don't.

Especially in the textile industry, the competition is the fiercest. There are as many as a dozen large-scale textile workshops. At this time, many people have begun to sharpen their knives.

Therefore, the people who came this time were all from the boss who usually hides behind the scenes in person.

After greeting each other, everyone showed polite smiles, and someone greeted them: "When I was waiting to come, I heard that His Majesty came to the Post Office in person. Ambassador Hu, it seems... He is very fond of His Majesty. This Post Office is just a mere It took more than half a year to achieve this effect, even the next one admires it."

Everyone laughed again.

Hu Mu knew in his heart that there was a big Buddha sitting next door to him!Afraid that everyone would say something wrong again, he immediately cut to the chase and said: "The newspaper is released on one page per day, and seven days is the one-day period. .”

After a pause, Hu Mu said again: "It's just the layout of this release. There is one front page and three sub-pages in this mansion newspaper. After that, there are five places in each of the third, fourth, and fifth pages. Each issue is seven days old. Layout, calculated by word count..."

He babbled a lot.

Then someone said bluntly: "For Ma's firm, let's take the front page of the fourth issue first. The number of words is only three crosses. Ambassador Hu...but I don't know what the price is?"

Everyone knows that Ma's Commercial Bank has a lot of money and is the most willing to spend money.

Hu Mu raised his head and glanced at the famous former number one scholar Lang Mayu, but said: "For the front page, the price is 500 taels per word, if it is 5000 characters, it will be 6 taels per issue, if it is The fourth phase...but it costs [-] taels."

Right now, this is the only one in the world, and whoever gets the position on the front page and posts it for a month in a row, the effect is absolutely astonishing.

Immediately, many people began to discuss.

Someone who chewed on the words immediately and sensitively noticed that there was a word "reserve price" in it, which meant, obviously... This is His Royal Highness Song's traditional performing arts at work again.

Therefore, someone calmly said: "This front page, the old man would like to try it. Brother Ma, you are in the business of a boat company. Why do you need a front page when you run a boat? The old man is ten years older than you, and you still Save some money, let me give it to the old man! Recently, the old man has expanded several textile workshops, especially in Raozhou Prefecture, where the new workshop has reached 2000 people, and now he is anxious to find a market... ...Just treat this old man as a face..."

As he said that, the man Shi Shiran said: "This front page, 1000 taels per word..."

In the blink of an eye, the price doubled directly, obviously because he wanted to use his wealth and power to scare off his opponents directly.

But when he said this, some people sneered: "Your family's cloth needs to be sold, but my family's cloth does not need to be sold? One thousand and five hundred taels..."

The atmosphere suddenly became tense. Originally, after one month, a front page was only 500 taels per word, and the total profit was only 6 taels. Now, in a blink of an eye, a front page can earn 18 taels.

Zhu Di was next door, and he couldn't help but secretly startled when he heard it. He couldn't imagine that these people were so willing to spend so much money just for a mere few dozen words.

Zhang Anshi seemed to be at ease. He knew that the people who came here... were all business giants. Such people definitely had a vision, and they had already seen the commercial value of it.

What's more, their business is so big, even if they spend a month's profit on it, as long as the goodwill can be raised and the order can increase sharply, then... it will be easy to earn back the money.

At this time, the situation next door seemed to be getting more and more intense. After a short silence, someone shouted: "2000 taels!"

Ma Yu was watching someone continue to bid. After he called for the first time, he kept silent.

Immediately afterwards, someone said: "Two thousand three hundred taels..."

"Two thousand nine hundred taels..."

"Two thousand six hundred..."

Until this time, suddenly, Ma Yu, who had been silent all this time, stood up and said, "4000 taels, this remark shocked everyone."

The voice was not loud, but it made everyone present stare at him dumbfounded.

4000 taels means that after this month, Ma's Shipping Company is willing to spend nearly 50 taels of silver just because of this advertisement on the front page.

This data is nothing short of amazing!

All of a sudden, it directly silenced everyone.

Ma Yu was calm, just smiled and said: "It's better for you not to compete with the students, just be your lord... just show me some face."

In fact, Ma Yu made an offer, and the high price was beyond their expectation!

These merchants actually thought that Ma Yu's main business was boating after all, and the newspaper didn't have much demand for him. After all, spending a lot of money to publish in the newspaper might not bring him many actual orders.

It's a pity that they only want to be half right.

The other half is Ma Yu's boat company. Because of the huge demand for funds, it is a heavy asset among heavy assets. The amount of funds required every year is sky-high. With such a large amount of funds, apart from the bank, it is some of my own. financing project.

And to make the big guys willing to invest money, it is necessary to maintain the goodwill of the world's No. [-] firm. The front page of the newspaper must be taken over by Ma's Shipping Company. of goodwill.

The merchants finally remained silent this time. It was obvious that they could no longer compete with Ma Yu on the front page, so they kept quiet and waited for the next competition for the sub-page.

When Zhu Di heard 4000 taels, he was numb, and for a while, he sat in his original position, opened his mouth slightly, but couldn't speak.

Zhang Anshi was thinking to himself, what is the point of this? With this little advertising fee, it seems... the gold content brought by this popular newspaper all over the world has not really been tapped by the merchants.

You must know...the cost of marketing, in later generations, in fact, for most companies, is higher than the product itself.

After all, the merchants of the Ming Dynasty were still not open-minded enough and timid.

It was noisy for more than an hour.

This negotiation is finally over.

Afterwards, they signed a contract with each other. After Hu Mu taught people to make a conversion, he sent the merchant away, and then immediately turned around and came to the ear room.

"His Majesty……"

When Hu Mu came in, everyone looked at him with strange eyes, which made him a little nervous.

Hu Mu saluted Zhu Di first, and then said: "This month's newspaper, Dibao and "Gujin Legend Daily", have a total of 57 large and small pages, and sold 330 taels of silver."

Zhu Di: "..."

(End of this chapter)