area51novel Chapter 486: Ming Pao
Chapter 486: Ming Pao
"Mr. Jin Yong, I would like to ask, what was your original intention in publishing Ming Pao?"
He Lai asked curiously.
"Of course, it is to report the real events in Hong Kong." Jin Yong said.
"Then I think I can run this newspaper well. Why don't you let me manage it for a while? Don't worry, if the newspaper is still losing money after half a year, I will return it to you intact, and the 100,000 Hong Kong dollars will be regarded as my sponsorship to Mr. Jin Yong, and Mr. Jin Yong doesn't need to pay any price."
He Lai said with a smile.
"Oh? Are you serious? Can you make Ming Pao profitable in half a year?"
Jin Yong couldn't believe it.
"We can sign the contract. After we sign the contract, I will immediately allocate 100,000 Hong Kong dollars to the newspaper. I guess the employees of the newspaper haven't been paid for a long time."
He Lai smiled.
"Sure, as long as you can run Ming Pao well, I'll let you run the business!"
Jin Yong made the final decision. After all, he was the only major shareholder of Ming Pao and he had the final say on the matter.
"Okay, then Zixuan, you go to the newspaper office with Mr. Jin Yong. After you've completed the formalities, come to the villa to find me."
He Lai said with a smile.
"Okay, Mr. Wu." Lu Zixuan could only nod and agree. It was only 100,000 Hong Kong dollars anyway. Since He Lai wanted to do it, he would just help.
Just like that, He Lai returned to the villa, and Jin Yong and Lu Zixuan went to the newspaper office.
He Lai took advantage of the fact that Lu Zixuan was not back and started writing down his insights and plans about the newspaper.
Newspapers are an important platform for information dissemination.
If you want to make money, the first thing you need to do is to do a good job of typesetting. You cannot mix up current affairs, entertainment, politics, finance and other things.
Since Jin Yong's martial arts novels are popular, we can set up a separate literary daily and find some writers to write some good articles and novels and put them all in it.
A newspaper has four sections, and each page covers one aspect.
For example, if you are writing a horse racing guide, you can find some experts in the field to write their thoughts on the guide, or find people who won the prize that day to write their thoughts on the prize.
The same goes for other aspects.
As long as the layout is not messy, it’s OK!
As for the second step, it is naturally to embed advertising. After all, by publishing various types of advertisements, such as brand advertisements, classified advertisements, etc., newspapers can obtain considerable advertising fees.
Apparently, newspapers in the 1960s were somewhat lacking in this respect.
Of course, any recruitment information, missing person notices, etc. can be put up there, especially He Lai’s own company, so that Lu Zixuan can first increase its popularity through Ming Pao.
The next thing is subscription. As for newspapers, it is definitely not possible to rely on retail. You can ask Lu Zixuan and Jin Yong to find more interpersonal relationships. Although the subscription price is low, it is also a stable income.
If the effect is not good, He Lai can still find a partner with Lei Luo, split the profits from selling newspapers with him, and let him call on people in the police station and society to subscribe. I guess few people would dare to say no for a few dollars!
When Lu Zixuan came over, He Lai had just completed the planning plan.
"Zixuan, come here quickly. I have also prepared a plan. You can take a look at it and study it."
He Lai handed the plan to Lu Zixuan and said.
"Okay, Mr. He." Lu Zixuan took the plan handed over by He Lai and replied.
Lu Zixuan looked at it for a while and his eyes immediately lit up.
"How is it? Is everything okay?" He Lai asked with a smile.
"He Sheng is indeed a genius. I admire him very much." Lu Zixuan said with emotion.
"Oh, don't say that. Things still depend on you. Please work harder."
He Lai patted Lu Zixuan on the shoulder and said.
"Newspapers are a small matter. The editor-in-chief of Ming Pao is quite capable. Their newspaper lacks visibility. After all, they were established only a short time ago."
Lu Zixuan replied.
"Well, that's it. Then you can look for Zhuyouzai tomorrow. I want to meet Inspector Lei Luo and ask him to help introduce me."
He Lai said.
"Okay, congratulations." Lu Zixuan agreed.
"Okay, go back and rest early, and remember to go to the dock warehouse tomorrow morning."
He Lai reminded.
"I understand, Mr. He. I'll leave first." Lu Zixuan said goodbye and left.
……
He Lai was very happy today, as he met his idol, Jin Yong! He also received ten martial arts books signed by Jin Yong.
"Young Master, Master Lou called to ask you if you want to go to his place for dinner tonight." Butler Jin came over and said.
"Okay, I'll go there now." He Lai had nothing to do, so he might as well go now.
……
This time, Lou Xiao'e was not watering the flowers in the garden, but was sitting next to Lou's mother and talking.
"Aunt Lou, Sister Xiao'e, what are you talking about? Why are you so happy?"
He Lai greeted.
"What's it to you!" Lou Xiao'e's face immediately darkened when she saw He Lai.
"Little Laizi is here, sit down." When Lou's mother saw that it was He Lai, she immediately asked him to sit down, and then said, "My daughter Ezi went to Gangcheng University to register today, and will go to university tomorrow. She is very happy."
"Oh, Hong Kong University, ah, what a great university, I'm so envious, I want to go there too." He Lai deliberately showed a longing look.
"Come on, don't think I don't know that even the university in this city asked you to go, but you refused to go!"
Lou Xiao'e obviously didn't buy it.
"How can the old city be compared with the Hong Kong city? There we eat steamed buns every day, while here we have delicacies from land and sea every day. One is hell, the other is heaven!" He Lai said with a smile.
"Hmph, do you have the guts to stay here forever?" Lou Xiao'e sneered.
"I have no ability. Who made my parents not Uncle Lou and Aunt Lou? Alas, my parents are determined to stay in the Forbidden City no matter what."
He Lai sighed.
"What do you mean!" Lou Xiao'e glared at He Lai and said.
"Okay, okay, you two, you can quarrel over such a small thing. Just sit quietly for a while." Lou's mother said speechlessly.
"Hmph." Lou Xiao'e snorted coldly, turned her head away and stopped looking at He Lai.
"Xiao Laizi, where did you go today?" asked Lou's mother.
"As for me, I went to inspect my factories and stores. Alas, there is too much business and I am a bit overwhelmed."
He Lai sighed.
“Bragging, you’ve only been in Hong Kong for a few days, and you’re still doing business, you’re almost sick!”
Lou Xiao'e said disdainfully.
"Hey, Sister Xiao'e, don't disbelieve me. Maybe your father's current assets are not as large as mine! Hehe."
He Lai said with a smile.
"Bah, you dare to compare yourself with my dad? My dad is Lou Bancheng!" Lou Xiao'e said proudly.
"How about we make a bet? I bet that my business is bigger than your father's! Do you dare?"
He Lai said.
"What's there to be afraid of? What's there to bet on?" Lou Xiao'e naturally didn't believe that He Lai was more powerful than her father.
"Well, let me think about what you have." He Lai thought seriously about what Lou Xiao'e could bet on.
Lou Xiao'e got angry when she saw He Lai's serious look, as if she was bound to lose.
"Well, let's put it this way, Sister Xiao'e. If you lose, just shout five words on the balcony. Do you dare?"
He Lai thought of a good punishment.
"What five words!"
"I'm a naive person!"
"You are the naive one!" When Lou Xiao'e heard the word naive, she immediately threw the sofa pillow at He Lai.
"Hey, if you don't dare to gamble, then forget it. Why are you angry?" He Lai took the pillow thrown by Lou Xiao'e with one hand and said.
"Okay, I'll make a bet with you. If you lose, you'll call me a pig!"
Lou Xiao'e said in annoyance.
"Okay, it's a deal!"
"It's settled!"
"Would you like to make a hook?"
"roll!"